Burger King is being criticized for its latest add campaign. Follow the link below to see a video that discusses the controversy.
While it may be true that Burger King could have been more sensitive to world hunger, we have to ask ourselves, “Have I done enough?” It is easy to point our finger at others, especially when the “other” is an impersonal corporate entity, but we should all probably be pointing the finger at ourselves.
How can we claim to care about world hunger when we pass by the hungry in our own neighborhoods every day? It is easy to say “they only want money for drugs” or “they probably make more money than me” or “they are just too lazy to work.” How do we know? Is it possible that some of the people we pass by each day are in genuine need of help?
Scripture is clear in its commands to care for the needy of our world. I leave you with just one quote:
“What good is it, my brothers, if someone says he has faith but does not have works? Can that faith save him? If a brother or sister is poorly clothed and lacking in daily food, and one of you says to them, ‘Go in peace, be warmed and filled,’ without giving them the things needed for the body, what good is that? So also faith by itself, if it does not have works, is dead.” (James 2:14-17, ESV)